The interactive installations span from full-blown professional simulators to VR rides to AR racing suits to hands on tire changes — bringing to life every aspect of what makes the Macau Grand Prix so special.
Pit Garage grants the visitors with the rare chance to step into a near replica of a garage that would be seen at the Macau Grand Prix to learn about the tools used, the importance of tires, and even offer a pit lane tire change experience.
Pit Wall invites the visitors to see what the team behind every driver sees during the race — live feeds of the raceway, telemetry data on the vehicle, and the all important telecommunication between the engineers and the driver.
Race Control helps to demystify what it’s like to be in the control tower for the various operational chiefs and stewards who make the critical decisions at breakneck speeds.
Race Ops challenges visitors on their knowledge of the various racing flags used to communicate critical situations to drivers — using body tracking technology we show visitors a racing clip and challenge them to digitally wave the correct flag.
Race Face unlocks the pure speed and adrenaline inducing feeling of 200kph winds hitting your face as you rip down the straightaway.
Podium invites visitors to step up into the winners circle and pose for their very own picture on the podium, using our bespoke camera technology to place them throughout the ages of the Macau Grand Prix — from the 60s, 80s, and today, the visitors take their place in history.
Teamviewer is where the knowledge and experience unlocked across the museum all comes together, using the different skills and badges unlocked using the Pit Pass at the various touchpoints, the visitors are invited to take part in a simulated race with overtake battle and cornering mini games to see if they have what it takes to take home the gold.
The Pit Pass becomes the key to unlocking the driver within — registering on the ground floor, the visitors create their driver avatar for the museum experience, selecting their racing team, number, alias, and suit. Using the Pit Pass at each interactive touchpoint after will personalise the experience and unlock unique badges and abilities to their driver profile.
MotoVR Race Experience challenges visitors to strap on the VR headset, get on our replica Moto bike and match the lean angle of an actual Moto rider as he he roars through the Guia Circuit.
Moto Simulators invites visitors to step into the world of the Macau Grand Prix by using an actual Moto simulator to experience the twist and turns of the Guia circuit first hand.
BATAK Reaction Challenge uses the exact instrument as professional and aspiring racers to train their reaction speed, we invite visitors to see how they stack up in this agility test.
g-Force Challenge simulates the strength and focus required to stay on the optimal race line in a hairpin turn while 2-3 g’s challenge your strength and dexterity.
F3 Simulators use actual half shell Formula 3 cars to provide the fully immersive experience of the Guia circuit in a simulated environment.
Suit Up gets the visitors race day ready by letting them design their own racing suit using motion tracking technology to digitally fit their suit on their body — then provides them with a memorable video souvenir of them in their suit.
Virtual Wind Tunnel uses actual historical vehicle models that raced in the Macau Grand Prix over the past 60 years and places them in our scientifically and physics based wind tunnel to review the magic of engineering and aerodynamics.
MACAO GRAND PRIX MUSUEM
In 2019 the Macao Grand Prix Museum began a complete ground-up overhaul, as a part of this we were invited to become the experiential partners to bring to life not only the interactive installations, but also to define the visual identity of the museum.
Client
Macao Government Tourist Organization
Year
2021
The Macao Grand Prix Museum was unveiled on 1June to celebrate over 60 years of motorsports in Macao. Working closely with the Macao Government Tourism Office and breaking away from the expectations of traditional exhibitions, we have created an end-to-end connected museum experience. Through our immersive design, visitors will now be able to experience the thrill of being a motorsports driver while learning about the cultural heritage of Grand Prix racing.
The experiential journey takes place over 4 floors — each of which focuses on a different aspect of the Macau Grand Prix. On entry the visitors celebrate the rich history of the race weekend, then register the "Pit Pass" which becomes their key to persoanlizing each interactive touchpoint through their driver avatar. From there the visitors head straight to the third floor to go full throttle with MotoGP racing, then to the second floor to experience the world of F3 and WTCR. Then finally to the basement to get the real race day weekend experience from the pit lanes to the podium.
Creative Director
Iain Greenhalgh, James Worsham
Design Director
Hayden Glenn
Account Director
Tina Xu
Account Lead
Vivid Dai
Art Director (Print)
Danning Tang
Digital Designers
Van Nguyen, Aki Chen
2D Designers
Danning Tang, Fei Su, Keith Chan
3D Designers
Martin Ma, Norman Yan, Wyn Wang
Executive Producer
Michael Bertin, Eric Methivier
Technical Lead
Edouard Durand
Development Team
Hugo Barbier, Leo Zeng, Louis Wang, Kong Yim
Director of Production
Jim Chiu
The Team ::