The GV80 Lounge of Inspiration encapsulated ‘Generation Genesis,’ bringing bold perspectives of lifestyle and self-expression to light via large scale kaleidoscope which visitors could immerse themselves in and unlock a shareable souvenir of themselves.
The concept revolved around ‘You.’ The experiences that inspire you. Everything we do is designed around you - to transform your aspirations into real life moments. That’s what the Genesis GV80 is all about. The vehicle we drive is an extension of who we are and who we want to be. But at Genesis, we aim to go further to create something that truly reflects your audacious ways.
Inside the GV80 Lounge of Inspiration, you can select your environment and interact with the digital art piece. The result is an expression of your unique personality, for you to save and to share.
Embark on a unique exploration inside the Genesis Brand Cubes with their signature Two Lines guiding you. Making your way from cube to cube, you will uncover a series of multi-sensory worlds that transform your curiosity into a transcendent experience. Inside the cubes, the boundaries between viewer and artwork dissolve. The immersive experience stimulates your senses with our signature scent, leaving you inspired and ready to keep exploring.
GENESIS SHAS
Launching an established brand in a new market brings it’s own level of excitement and challenges, luckily Genesis inspired us with their ‘Genesis of Genesis’ launch campaign. Fostering a sense of exploration and intimacy, we took an architectural approach to influence how customers engage with Genesis in a confident and artistically suspenseful manner.
Client
Genesis
Year
2021
2021 marked the birth of Genesis in China, a monumental feat for an established brand to launch not one, but three vehicles simultaneously. The Shanghai Auto Show became the ideal medium for Genesis to firmly plant it’s foothold in the market and invite visitors to explore the brand and products on various levels.
The front of the stand design focused heavily on the products and aligned with the global design standards set forth in Korea, while the back of the stand was geared heavily on experience. Looking for ways to express the ‘Genesis of Genesis’ and champion the hero product of the show — the GV80 — we crafted two unique experiences. A GV80 focused experience which invited visitors to immersive themselves in the carefully designed and expressive world of the GV80 via two 3m tall kaleidoscopes. While the brand room was inspired by Genesis’ audacious confidence and promptly displayed 3 monolithic cubes which housed a multi-sensory interactive journey of discovery.
Creative Director
James Worsham
Design Director
Diego Wu
Account Director
Edward Qiao
Account Lead
Chloe Li
Art Director (Print)
Danning Tang
Digital Designers
Van Nguyen, Aki Chen
2D Designers
Danning Tang, Fei Su, Keith Chan
3D Designers
Norman Yan, Wyn Wang
Content Producer
Sunny Zhao
Digital Production
Michael Bertin
Development
Hugo Barbier, Leo Zeng
Production
Jim Chiu, Darren Du
The Team ::