Going 0-100KPH in less than 4 seconds is hard to fathom unless you’re inside the Ford Mach-E. This is why we decided to build an auto show first with the Mach-E acceleration ride nested in the back of the Ford stand. This adrenaline pumping experience invites visitors to feel the sheer acceleration and thrill an electrified future can bring — showcasing Ford still has performance at heart.
There’s no better way to experience the past, present, and future innovations of Ford than being in the middle of it all. This is why we are unveiling Ford’s XR stage, encouraging visitors to come and use this state-of-the-art technology rarely seen outside of the film industry. Together with their co-star — Ford’s virtual private assistant — the visitors will create a fun and memorable video unlike any other.
FORD SHAS
Furthering the momentum of the unveiling of a new global visual identity at the Beijing Auto Show, Ford is continuing to push the envelope with ways to present their future vision and showcase the innovations of today.
Client
Ford of China
Year
2021
Ford is no stranger to innovation, claiming many market ‘firsts’ over the last century. This pioneering spirit still prevails today as they unveil the future design language through the all new EVOs, the vision of a thrilling electrified future via the Mach-E and Escape PHEV, as well as elevating every drive experience into a memorable one.
Last year at BJAS, Ford presented an artistic vision of the future exterior design. This year at SHAS the All-New EVOS carries the vision forward embodying the exterior design language and debuting the future interior design language to the world. To accompany the EVOS in expressing the experiential future our approach was tri-fold, featuring an interior design sculpture, an emotive film, coupled with an interactive kinetic wall installation.
Creative Director
James Worsham
Design Director
Hayden Glynn
Creative Producer (Press)
Tina Ng
Account Director
Lydia Ding
Account Lead
Ben Wu, Erica Feng
Content Producer
Daniel Rajcic
Content Team
Axel Ketz, Evan Hancock, Drew Clarke, Raechel Harding
Art Director (Print)
Danning Tang
Digital Designers
Van Nguyen, Aki Chen
3D Designers
Martin Ma
Technical Director
Edouard Durand
Digital Production
Eric Methivier, Michael Bertin, Aldi Abduali
Development Team
Hugo Barbier, Leo Zeng
Physical Production
Calvin Mao, David Zheng
The Team ::