Averaging over 500,000 engagements per month, the vivo LAB has maintained a 5 star Dianping rating with an astounding 80% retention rate post experience.
Meet vivo utilises motion and proximity sensors to allow Vigo (main vivo mascot) to change expressions and interact with visitors.
Touching Photons sets light and colour in motion with the pressure-activated LED orbs.
Take Me There places the visitors in a geodesic dome simulating the light conditions of various spots around the world.
Feel the Sound uses light and color to visualise the visitor mixed musical compositions.
vivo Lab WeChat becomes the destination to collect all the digital souvenirs created throughout the vivo Lab experience.
Your Aura reacts to each visitors presence and movements, creating an aura of photon particles on the interactive projection wall.
Take Me Back helps visitors travel through photographic history and experience the various historic cameras with nine unique photo souvenirs.
Hyper Mirror plays with light and reflection to create the ideal instagramable moment.
Time and Space encourages visitors to learn about the interplay of light and shutter speed with this light painting activation.
vivo Me uses AI to create a v.Friends (vivo mascots) avatar of the visitor with customisation options to further the personalisation.
vivo LAB
It was our mission to craft a personalised and unforgettable experience to elevate vivo’s class-leading technological camera capabilities across the second floor of their industry-first concept store in Shenzhen.
Client
vivo
Year
2019
To celebrate the art of photography, we merged various aspects of photographic science, innovation, and the subsequent artistic outcomes across 9 highly engaging and interactive bespoke touchpoints. Resulting in the elevation of brand perception through memorable experiences, while demonstrating vivo’s capabilities.
Creative Director
Iain Greenhalgh
Design Director
Sam McMorran
Account Director
Julien Dupius
Account Lead
Jessica Yuan
Experience Lead
James Worsham
Art Director
Mustafa Miah, Andy Summers
Digital Designers
Romain Clerté, Wentao Hao, Rochelle Jiang
3D Designers
Martin Ma, Jiebei Jin, Shawn Wang
Technical Lead
Edouard Durand
Digital Production
Eric Methivier, Petrel Qiu
Development
Hugo Barbier, Monochrome Yeh
Production
Calvin Mao
The Team ::