j a m e s w o r s h a m :: c r e a t i v e d i r e c t o r
Genesis Auto Show
From launch of the brand into the Chinese market, carried through across multiples shows, vehicle launches, and countless experiential activations — we helped Genesis carve there name into the minds of luxury consumers.
Throughout the years I directly ideated and oversaw the manifestation of 10 vehicle launches and their related content creation, over 15 interactive experiences — from inception to development to deployment. I also oversaw the stand architecture, from intial ideation into development and factory visits to ensure each aspect of the brand — and experience — was executed flawlessly.
Client
Genesis
Year
2021-2024
Capturing the brand essence of being truly audacious, I was able to propose some of the most progress concepts in the market at the time. Holding a press conference inspired by a fashion show with split LED doors to reveal three vehicles to creating large scale kaleidoscopes
