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j a m e s    w o r s h a m   ::   c r e a t i v e   d i r e c t o r

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Our expression took over more than just the beach, but expanded throughout the city. Creating OOH takeovers and partnerships with Manner Coffee, even lead the opening night parade with the iconi swan car turned float.

Porsche x Aranya

Celebrating the launch of the all-new electric Macan, we embrace the vehicles philosophy of ‘Character Speaks.’ Elevating the iconic shade of Provence by drenching our outdoor pop-up in everything Porsche purple. Housed under a massive 12m tall 911, our interactive theater embodies the essence of every Porsche and invites the visitors to Dare To Dream.

Provence Esplanade 

Overtaking the beach of Aranya’s theatre festival with the shades of Provence, an oasis of self expression to champion the ethos of “Character Speaks.” The mantra of the latest release of the all-electric Macan,  elevating every guest to express themselves while remaining true to theirselves.

Client

Porsche

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Year

2024

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