j a m e s w o r s h a m :: c r e a t i v e d i r e c t o r
Macau Grand Prix Museum
In 2019 the Macao Grand Prix Museum began a complete ground-up overhaul, as a part of this we were invited to become the experiential partners to bring to life not only the interactive installations, but also to define the visual identity of the museum.
The Macao Grand Prix Museum was unveiled on 1June to celebrate over 60 years of motorsports in Macao. Working closely with the Macao Government Tourism Office and breaking away from the expectations of traditional exhibitions, we have created an end-to-end connected museum experience. Through our immersive design, visitors will now be able to experience the thrill of being a motorsports driver while learning about the cultural heritage of Grand Prix racing.
The experiential journey takes place over 4 floors — each of which focuses on a different aspect of the Macau Grand Prix. On entry the visitors celebrate the rich history of the race weekend, then register the "Pit Pass" which becomes their key to persoanlizing each interactive touchpoint through their driver avatar. From there the visitors head straight to the third floor to go full throttle with MotoGP racing, then to the second floor to experience the world of F3 and WTCR. Then finally to the basement to get the real race day weekend experience from the pit lanes to the podium.
Client
Macau Tourism Org
Year
2021
