Audi in China

Acting Creative Director under the years being the experiential partner for Audi at it's A-level auto shows in China allowed for bold moves with experimental tech. 2025 saw new opportunities with the launch of the AUDI sister brand, a more progressive and younger target with the opportunity for further co-creation. Among the many interactive installations, some highlights include bespoke kinetic interactive lighting, Apple Vision Pro interactive tech talk, music creation, and AI injected ad campaigns.